5 ways to tap the marketing potential of Facebook Places

08/26/2010 | FreshNetworks Blog (London)

Facebook Places is potentially a valuable tool for social-media marketers, writes Jo Stratmann. Allowing users to check in to your business -- thus telling all their friends about you --is the obvious place to start, Stratmann notes. But Facebook Places can also serve as a potent data-gathering tool, a means for crafting innovative offers and promotions and a way to target advertising to consumers who are near the point of purchase, Stratmann adds.

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FreshNetworks Blog (London)

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