Pop-Tarts World makes its Broadway debut

08/26/2010 | Brandweek

Kellogg's Pop-Tarts brand has attracted about 1,500 to 2,000 visitors a day to its Pop-Tarts World, which opened Aug. 11 in New York City's Times Square. The brand has seen online positives improve to 88%, up from 74%, and now has 2 million Facebook fans, up from 1.8 million.

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