Unilever and P&G woo consumers with green-washing campaign

08/26/2011 | Guardian (London), The

Unilever and Procter & Gamble are promoting "green washing," using their marketing and public relations resources to persuade consumers to take shorter, less wasteful showers. Because about 95% of shampoo's environmental footprint comes from hot water used to wash hair, rather than from manufacturing or distributing the product, a shorter shower could have an impact. "f these companies devote the same marketing, innovation and lobbying firepower to promoting more sustainable washing as they have done to selling long, hot showers ... the results could be huge," writes Sylvia Rowley.

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Guardian (London), The

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