Augmented reality helps win app downloads for Blinds.com

08/26/2012 | Internet Retailer

An augmented-reality option that allows mobile users to snap a picture of a window and then virtually overlay various types of blinds has proved highly popular for Blinds.com. The AR-enabled app developed by MutualMobile was launched last fall and by November had been downloaded 10,000 times, greatly exceeding the company's projections.

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