U.K.-based accessories retailer Anya Hindmarch is drumming up buzz with an Instagram campaign showcasing the behind-the-scenes preparations for the grand opening last week of its New York City boutique. "People always love the behind-the-scenes view, and in fact that was part of the idea behind the shop interior concept," founder Anya Hindmarch said.
Anya Hindmarch offers Instagram fans behind-the-scenes glimpses
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