Brands' Instagram campaigns stand in for ads on the network

08/26/2013 | Forbes

While surveys show Instagram users are highly averse to the idea of advertisements appearing on the service, actual users are responding enthusiastically to Instagram campaigns from brands that include photos shot by the network's most popular photographers. Mercedes-Benz USA nearly tripled its following when it commissioned photos of its CLA model from five top users, and the number of photos multiplied by the number of Instagram followers who might have seen them is the potential equivalent of getting tens of millions of ad impressions, according to Mercedes-Benz social media lead Mark Aikman.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL