Google's co-optimization API discovers hidden relationships

08/26/2013 |

Google is offering the option of optimizing and analyzing a search footprint, writes Bill Hunt, who notes Google has expressed opposition to such co-optimization analysis in the past by strictly controlling the application programming interfaces that make it possible. With the AdWords Paid & Organic program, however, Google is touting the benefits of discovering new keywords, optimizing paid results and understanding the relationships between paid and organic campaigns, Hunt writes.

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