Hershey taps UM for global media planning, buying

08/26/2013 | Adweek

Interpublic's UM topped Publicis' Zenith and incumbent OMD to win Hershey's consolidated global media planning and buying account after a review. Hershey cited UM's capabilities in the U.S. and major foreign markets on the basis of what the company described as a qualitative and quantitative analysis.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA