Hershey taps UM for global media planning, buying

08/26/2013 | Adweek

Interpublic's UM topped Publicis' Zenith and incumbent OMD to win Hershey's consolidated global media planning and buying account after a review. Hershey cited UM's capabilities in the U.S. and major foreign markets on the basis of what the company described as a qualitative and quantitative analysis.

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