MTV recaptures audience, buzz with Video Music Awards

08/26/2013 | Adweek

MTV's Video Music Awards rebounded from a 2012 audience dip by attracting a viewership of 10.1 million, including a 7.8 rating in its target 12-to-34 demographic, a 47% jump over last year. MTV also set a new high for tweeting during the much-talked-about Miley Cyrus-Robin Thicke duet, during which Twitter generated 306,000 tweets per minute related to the performance, a higher rate than Beyonce's Super Bowl halftime show.

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