Report: The top 10 social brands make big mobile strides

08/26/2013 | SmartBrief/SmartBlog on Food & Beverage

Taco Bell tops the newly released Q2 2013 Restaurant Social Media Index, which measures social media influence, sentiment and engagement by tracking 52 million consumers and 6,200 brands on 17 social platforms. Wendy's, McDonald's, Starbucks and Buffalo Wild Wings round out the top five, in a quarter when brands boosted their mobile engagements and location-based actions emerged as the key driver of returns on social media investments.

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