Twitter combines beer and tennis for U.S. Open video campaign

08/26/2013 | Adweek

The U.S. Tennis Association and Heineken are partnering with Twitter to develop and deliver a video highlight-reel campaign promoted on the social network using Twitter's Amplify platform. The USTA will provide real-time video highlights of the U.S. Open tournament, each of which will have a five-second pre-roll Heineken ad.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA