Twitter combines beer and tennis for U.S. Open video campaign

08/26/2013 | Adweek

The U.S. Tennis Association and Heineken are partnering with Twitter to develop and deliver a video highlight-reel campaign promoted on the social network using Twitter's Amplify platform. The USTA will provide real-time video highlights of the U.S. Open tournament, each of which will have a five-second pre-roll Heineken ad.

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