Why conscious companies can benefit from an internal social net

08/26/2013 | SmartBrief/SmartBlog on Social Media

Socially and ethically conscious companies can use internal social networks to engage their workers and further their mission, John Lee writes. Asking workers to log on to a dedicated social site and talk about their sense of the brand's role gives workers a sense of purpose. "The same approach can be taken with customers via external social media platforms," Lee writes.

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