Wyndham to expand Big Data pricing pilot program

Wyndham Worldwide will expand a pilot program from the U.K. into Denmark and the Netherlands that uses Big Data to dynamically set pricing for vacation rentals, Wyndham Chief Financial Officer Tom Conforti said. The company hopes to have "yield management" tools in place by the end of the year that will allow prices to be adjusted based on factors such as past consumer practices, timing and market peak, Conforti said.

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