Burger King adds $1.39 menu items

08/27/2008 | Advertising Age (tiered subscription model)

Burger King is adding several smaller, lower-cost menu items priced at $1.39. The "Spicy Chicken BK Wrapper" and "Cheesy Bacon BK Wrapper" are similar to the value offerings at other major quickservice chains that are working to address franchisee concerns about profit margins while maintaining traffic.

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Advertising Age (tiered subscription model)

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