Gatorade becomes official drink for U.K. rugby teams

08/27/2008 | Brand Republic (U.K.)

PepsiCo's Gatorade has signed a three-year deal with the U.K.'s Guinness Premiership, marking the first time a single brand has been the sports drink for all 12 clubs in the rugby union. Gatorade, given a soft launch in the U.K. in 2007, has ambitious plans for the U.K. and Europe.

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Brand Republic (U.K.)

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