The transparency challenge

08/27/2008 | Harvard Business Review online

It's tempting to clam up when your business or the market tanks. Any sign of weakness might chase off your customers, investors or workers. Resist the impulse to run for the bunker, advises Clint Korver, an entrepreneur and veteran of the dot-com crash. "While scary during tough times, truthfulness and transparency are always a winning strategy," he says.

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