Work-life coaches catch on

08/27/2008 | Boston Globe (tiered subscription model), The

Workplace coaches once were seen as an executive perk geared toward career issues. Today, many companies provide their employees with counselors who can help with working-life and wellness issues.

The coaches usually are provided by an outside vendor but can provide face-to-face services and long-term relationships. Guidance is tailored to an individual's needs.

"I tend to say to new callers, 'We can talk about anything that you feel in your personal or professional life is impacting your happiness, success, feelings of satisfaction,' " one consultant said. New York City's Corporate Counseling Associates recently added maternity leave coaching to its slate of services.

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