A-B plots user-generated campaign for China

08/27/2009 | Advertising Age (tiered subscription model)

Anheuser-Busch InBev is partnering with Chinese video-sharing site Tudou.com to host a contest for a Bud TV ad that will air during the Chinese New Year. Contestants are required to include ants in their ads -- the insects have been an element in Bud's annual Chinese New Year campaigns for 10 years.

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