Know your audience to create killer content

08/27/2012 | SmartBrief/SmartBlog on Social Media

Content is vital to success on the social Web, but only brands that know their audience inside-out can build winning content strategies, Grant Webb writes. It's important to be clear about who your target audience is to create content tailored to their needs and interests. "Selecting the right topic and targeting your audience is the easiest way to generate buzz and keep users coming back," Webb writes.

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