North Face pursues consumers via mobile for back-to-school

08/27/2012 | MobileCommerceDaily.com

The North Face, an outdoor clothing and gear company, is reaching consumers wherever they may be with a late back-to-school campaign on mobile devices. The ad, on Pandora's application, features a backpack. When tapped, users are sent to a landing page that features their line of packs and can also show them other products and direct them to stores or allow online purchases.

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