North Face pursues consumers via mobile for back-to-school

08/27/2012 | MobileCommerceDaily.com

The North Face, an outdoor clothing and gear company, is reaching consumers wherever they may be with a late back-to-school campaign on mobile devices. The ad, on Pandora's application, features a backpack. When tapped, users are sent to a landing page that features their line of packs and can also show them other products and direct them to stores or allow online purchases.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Bon-Ton Stores
MILWAUKEE, Wisconsin
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York