Report: Mobile banners outperform desktop ads

08/27/2012 | eMarketer

Mobile banner ads are performing markedly better than desktop display ads in all global markets, but especially in Europe, Africa and the Middle East, according to a MediaMind report. Standard banners have an engagement rate of between 0.10% and 0.14%, while mobile banners have click-thru rates of between 0.42% and 1.41%. "If novelty is the explanation for this behavior, that novelty has not worn off yet," eMarketer notes.

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