Analysis: Inbound trend has strengthened outbound efforts

08/27/2013 | Duct Tape Marketing

The rise of inbound marketing content has led to outbound marketing being more effective than ever, John Jantsch writes. Inbound tactics have migrated to outbound marketing, changing the "buy, buy, buy" push to "a more palatable read, read, read or download, download, download." Marketers are also using social and personal data mining to offer free content, evolving "cold" pitches into "smart" approaches, Jantsch writes.

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