Are your social followers tuning in or turning off?

08/27/2013 | Huffington Post, The

If social media is the new television, then it's up to brands to ensure their social content is compelling enough to keep people's attention, writes Peg Fitzpatrick. That means focusing on entertaining people and adding value, rather than simply talking about yourself. "I'm not suggesting that you railroad your brand or water down your solid content, just that you also make sure that you're interesting and worth following on social media," Fitzpatrick writes.

View Full Article in:

Huffington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA