Audi spot shows ref's calm in the middle of the boxing ring

08/27/2013 | Adweek

A new spot for Audi steps into the boxing ring but focuses on referee Tony Weeks as he circles around two cruiserweights and keeps it a clean fight. The ad from BBH London shows Weeks staying calm as he moves into harm's way, and as he exits the stadium, the Audi RS 6 Avant emerges from the darkness. The tagline is "Power ... from a less obvious place."

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