Barefoot markets to new audience with Bubbly Pink Moscato

08/27/2013 | Drinks Business online (U.K.), The

Barefoot Cellars has launched a sweet sparkling wine called Barefoot Pink Moscato Bubbly in an effort to draw new customers to the brand. The advertising campaign for the brand's sweet new spirit includes tastings at more than 500 consumer events, a public relations campaign, trade marketing and social media campaigns. "[R]ecent figures ... [show] that new consumers are entering the wine category through sweeter and more refreshing style products," the company said in a statement.

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Drinks Business online (U.K.), The

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