ComScore: Mobile users outpace desktop Web surfers in e-commerce site visits

08/27/2013 | Advertising Age (tiered subscription model)

More than a third of visits to top e-commerce sites come from mobile devices, according to a study from comScore. The report also found that roughly 9 in 10 smartphone and tablet users visited an e-commerce site with their devices, whereas only 78% of desktop Web users did so. The results show the importance for retailers to offer an optimized mobile experience, comScore said of its study.

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