Hillshire's innovation officer puts consumers first

08/27/2013 | Advertising Age (tiered subscription model)

Sally Grimes, hired by Hillshire Brands last year as chief innovation officer, said her inspiration begins with "consumer empathy and intimacy." She said changing American eating habits are inspiring a focus on "convenience, portability, smart shortcuts [and] time-saving opportunities to ensure the consumer can get that 'cravability' they have for meat into their new lifestyle."

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