How technology affects the push for new ideas

08/27/2013 | Wired.com

The rapid advancement of technology has had a varied impact on the potential for innovation, writes Andrew Reid, founder of Vision Critical. Technology can help companies to gain new insights into their customers' thought processes, but it can also create distance between businesses and the communities they serve. "While data tools and technologies give businesses the ability to get inside the consumer mind, it's also made it easy for them to disconnect from real customers," he writes.

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