If you want innovation, learn to kill your ideas

08/27/2013 | Strategy+Business magazine (free registration)

Innovation is less a process of unbridled creativity than one of natural selection, writes Freek Vermeulen. Bosses must learn to effectively prune distractions and focus the team's energy on executing a few good ideas. "Letting a thousand flowers bloom will give your company the appearance of being innovative ... [but] it's the 999 flowers you let die that enable true innovation to flourish," Vermeulen writes.

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