LinkedIn's B2B publishing shift means new marketing channels

08/27/2013 | eMarketer

LinkedIn has moved past being a business-based social network and is venturing into the arena of content publishing, giving marketers more opportunities and ways to advertise on the site. Ad revenue for LinkedIn is expected to rise 46.7% in 2013 and reach $376 million, according to an eMarketer report. While the business is changing shape and adding new features, comScore data show time spent on the site by U.S. users has remained consistent for the past year.

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