Madden 25: How the NFL game came to dominate the market

When Electronic Arts introduced the John Madden Football video game in 1988, the title wasn't very impressive by today's standards, Adam Najberg writes in this blog. With the release of Madden 25, the game now stands as the market juggernaut. John Madden Football "has gone from text and tinny sound to real-life announcing and voice commands through the Xbox Kinect. It has gone from flat, 2D animations to full-motion 3D. Later this year, with new processing might, it won’t need the same compression on next-gen consoles that you need right now, opening up a whole new world of possibilities," Najberg writes.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington
director, mobile engineering, Global Technology - Seattle, WA
Starbucks
Seattle, Washington
Sr. Social Media Specialist
DSW
Columbus, Ohio
Product Development Manager
Vermont Country Store
Manchester, Vermont