Martini Media sees tablets as a path to reach the wealthy

08/27/2013 | Adweek · VentureBeat

Martini Media has procured another $14 million in funding to back its ad network targeting 125 million people it describes as "influential and affluent customers at work and play." The network relies on programmatic buying about a third of the time, and spies other areas of growth. "We think there's a lot more branded opportunities as the tablet continues to grow rather than [direct response], CEO Skip Brand said. Martini partners include Forbes, Kayak, Fodor's, Tennis.com, The Daily Meal and Salon.

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Adweek · VentureBeat

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