McDonald's tests NFC-enabled Happy Table games in Singapore

08/27/2013 | Mobile Marketer

McDonald's is testing near-field communication at a Singapore store where children can hold an Android smart device over a designated Happy Table and activate a game. The McParty Run application enables the smart device to play the game, in which players harvest burgers and fries while fighting off Hamburglar and Captain Crook. Analysts say the use of NFC can increase foot traffic and keep customers in the store longer.

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