Mondelez teams with British Olympic group

Mondelez International announced it is sponsoring the British Paralympic Association team that will compete in the 2015 Games in Brazil. It will also incorporate the athletes into its brand campaigns. “It is a continuation of the Cadbury legacy we had from being involved with last year’s Paralympic Games," said David Oliver, director of corporate affairs at Mondelez.

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MarketingWeek.co.uk (U.K) (free content) · ConfectioneryNews.com (France)

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