Nissan gathers social data to craft buzz campaign for Leaf

08/27/2013 | Brand-E

Nissan used social intelligence gathered from online conversations about electric cars to learn the common concerns of consumers and subsequently craft a campaign for its Leaf model. Nissan's campaign, "The Big Turn On," focuses on getting people to test-drive the Leaf after finding people were much more likely to be enthusiastic about electric cars after going for a spin. More than 1 million consumers participated.

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