Report: Google's product listing ads outperform text ads

08/27/2013 | MediaPost Communications

The share of Google's product listing advertising impressions versus text ads grew 60% in the last four months of 2012 but fell 13% last month, according to a report from Marin Software. The report cited Google Enhanced Campaigns as one reason for the dip but projected that the share of PLA impressions will climb again during the holiday season. Product listing ads perform better than text ads and have a lower cost per click, the report notes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY