Starbucks lands in Whole Foods' juice aisle

08/27/2013 | USA Today · Los Angeles Times (tiered subscription model)

Starbucks has secured a nationwide distribution deal with Whole Foods to get its new Evolution Fresh juices and Evolution Harvest snacks on grocery store shelves. Whole Foods will initially carry 14 juice types, with prices ranging from $3 to $7. "Whole Foods is, perhaps, the only mainstream retailer that can pass along the high price points of the Evolution Fresh line," said David Vinjamuri, president of ThirdWay Brand Trainers.

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USA Today · Los Angeles Times (tiered subscription model)

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