Tips for turning blog readers into leads

08/27/2013 | HubSpot.com

A company blog can attract readers with great content, but it must nurture those readers along a path so they can become valuable business leads, HubSpot's Pamela Vaughan writes. One tactic is to provide automatic notifications of blog updates and make users aware of frequency options for updates by creating a special landing page for adjusting update frequency. Dynamic calls to action can also encourage potential customers when located on blogs and other Web pages.

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