Washington Post extends native advertising to print

08/27/2013 | Advertising Age (tiered subscription model)

The Washington Post is now offering native advertising units in print that look like and are mixed in with editorial copy, including the front page. The move builds on The Post's similar BrandConnect offerings online. "I think that a big part of native is to create experiences for brands in places in the printed pages where there wasn't formerly advertising," said Post Chief Revenue Officer Kevin Gentzel.

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