Why a human element is a necessity in Big Data analysis

08/27/2013 | CSO

The worst thing companies can do when it comes to Big Data analysis is to rely on machines to do all the work, Kim Jones of Vantiv says in calling the human element a necessity for determining the best and cleanest data for analysis and interpretation. "It's always bad to rely just on data analytics. When you take the human element out of the equation, you by definition create a higher error rate," Jones says.

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