Yahoo's ongoing site refresh to include ad updates

08/27/2013 | TechCrunch

Yahoo says the redesign of its Web pages and platforms is ongoing and will include an expansion of its Stream and Billboard ads to all of the updated properties. Stream units are designed to look like other "in-stream content" with thumbnails that link to a website or social media, Sarah Perez writes. Billboards add actionable content into banner ads, such as watching a movie trailer to buying tickets for the next showing.

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