How to bring a human element to programmatic ad buying

In order to keep a human feel on programmatic ad placement, marketers should implement semiautomated approaches, custom ad creation, creativity and transparency, writes Michael Brenner. "Native isn't just about placement. It's about the content being just as indigenous as the readers who dwell there," he writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO