Report: Acquiring mobile app users is still costly

08/27/2014 | VentureBeat

The average cost of acquiring a loyal mobile application user last month was $1.97, down a bit from the June high of $2.23, but still the second-highest cost in four years as charted by Fiksu. Rising costs are attributed to a surge in competition in the field and the need to spend a lot on advertising for apps that download for free.

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