Blizzard spots heating up Dairy Queen's bottom line

08/28/2006 | USA Today

Grey Worldwide's two summer TV spots for Dairy Queen's Caramel Chip CheeseQuake Blizzard and Monster Cookie Blizzard are helping to heat up sales at the 5,600 store chain; sales at stores open at least a year are up 4% over last year. Although two-thirds of the stores have full menus, most of the $80 million to $100 million in annual ad spending is earmarked for dairy items, with the Blizzards a major focus.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY