Blizzard spots heating up Dairy Queen's bottom line

08/28/2006 | USA Today

Grey Worldwide's two summer TV spots for Dairy Queen's Caramel Chip CheeseQuake Blizzard and Monster Cookie Blizzard are helping to heat up sales at the 5,600 store chain; sales at stores open at least a year are up 4% over last year. Although two-thirds of the stores have full menus, most of the $80 million to $100 million in annual ad spending is earmarked for dairy items, with the Blizzards a major focus.

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