Out-of-home ads get "dayparted"

08/28/2006 | BBC

Advertisers are tuning into new technologies that allow out-of-home ads to alter their content and message based on the time of day, and even on location, as in the case of ads that appear on subways and buses.

View Full Article in:

BBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA