U.S. Open's demos are aces for marketers

08/28/2006 | Broadcasting & Cable

The 116 live hours of TV coverage from the U.S. Open Series prequel tournaments and new tennis-themed spots from major sponsors including Chase, Mass Mutual, Nike, American Express and Heineken, may help boost the ratings-challenged U.S. Open coverage on USA and CBS. But even if the numbers stay flat, the Grand Slam event still serves up what marketers want: a core audience of affluent male viewers.

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