AT&T to consolidate media

08/28/2007 | · Advertising Age (tiered subscription model)

AT&T has launched a consolidation review of its estimated $3.345 billion media buying and planning business with the goal of awarding the work to one of five agencies currently sharing the duties. The incumbent-rivals are: Digitas; Interpublic Group's Initiative; Omnicom Group's GSD&M and OMD, and WPP Group's Mediaedge:cia.

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