Automotive ads in video games take off

08/28/2007 | USA Today

In-game ads have become an attractive marketing opportunity for automotive companies, which are now the No. 2 advertisers in video games. According to studies, gamers like seeing ads that reflect the real world, and gamers are 69% more likely to consider buying a particular car model after seeing it advertised within a game.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC