Nielsen: Sears, Camaro product placements score with audiences

08/28/2007 | Multichannel News

Sears' product placement on ABC's "Extreme Makeover Home Edition" in June scored the highest among broadcast audiences on Nielsen Place*Views' new metric for measuring brand recognition and positive brand feelings. On the cable side for that month, the top spot went to Chevrolet's Camaro placement on TLC's "Rides."

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